How to write house purchase information: 10 days of hot topics and structured guide on the Internet
With the dynamic changes in the real estate market, home buyers and investors are paying more and more attention to home buying information. This article integrates hot topics and structured data from the entire Internet in the past 10 days (as of November 2023) to provide readers with a practical guide for writing home buying information.
1. Recent hot topics related to buying a house

| Ranking | hot topics | Search volume (10,000) | Related policies/events |
|---|---|---|---|
| 1 | Mortgage interest rates cut | 458 | First home loan interest rates dropped below 4% in many places |
| 2 | Simplified second-hand housing transaction process | 312 | Promotion of “Transfer with Deposit” Policy |
| 3 | School district housing policy changes | 289 | Beijing and other schools have expanded their zoning scope |
| 4 | Promotional tools for real estate companies | 267 | “0 down payment” and “free parking spaces” activities surged |
| 5 | Affordable Housing Application | 203 | Ministry of Housing and Urban-Rural Development plans to add 500,000 affordable housing units |
2. Core structure of writing information about buying a house
Whether an individual is posting a property or an organization is writing a home buying guide, structured information can improve communication efficiency. The following are required modules:
| module | Content points | Example |
|---|---|---|
| Title | Highlight the advantages of housing or policy bonuses | "Finely decorated three-bedroom apartment at XX subway entrance | down payment starting from 500,000 | interest rate 4.1%" |
| Basic information | Area/unit type/floor/property rights | "89㎡|3 bedrooms and 2 living rooms|middle floor/28 floors in total|70-year property rights" |
| price details | Total price/down payment/tax/monthly payment | "Total price 3.2 million | Down payment 30% 960,000 | Deed tax 1.5% | Monthly payment about 8,500 yuan" |
| Package description | Transportation/Education/Business/Medical | "500 meters from Line 3 | Corresponding to XX Primary School | Top 3A hospital within 1 kilometer" |
| policy relevance | Local home purchase qualifications/loan policies | "Non-local household registration requires 2 years of social security | provident fund loan limit 800,000" |
3. Information authenticity verification method
Regarding the recent false promotional information, it is recommended to verify through the following channels:
| Verification type | official channels | Query method |
|---|---|---|
| Authenticity of property | Official website of Housing and Urban-Rural Development Committee | Property Rights Number Registration Inquiry |
| loan interest rate | Central Bank LPR Announcement | The latest benchmark is announced on the 20th of every month |
| School district division | Education Bureau documents | Annual Admissions Decision Announcement |
| Developer qualifications | Tianyancha/Qichacha | Business risk screening |
4. Market data reference in hotspot areas
Combined with the latest data from institutions such as Shell Research Institute, housing prices in key cities fluctuate as follows:
| city | Average price of new houses (yuan/㎡) | Month-on-month change | Number of second-hand house listings |
|---|---|---|---|
| Beijing | 62,800 | -0.3% | 126,000 sets |
| Shanghai | 67,200 | +0.5% | 98,000 sets |
| Shenzhen | 58,900 | -1.2% | 74,000 sets |
| Chengdu | 18,600 | +1.8% | 153,000 sets |
5. Things to note when writing
1.Timeliness: Indicate the data deadline (such as "November 2023 Mortgage Policy"), and it is recommended that policy information include a link to the original text.
2.Compliance statement: Avoid using words that violate advertising laws such as "guaranteed profit without loss" and "absolute appreciation".
3.Multidimensional comparison: Different properties in the same area can compare detailed indicators such as property fees and housing acquisition rates.
4.Risk warning: Disclaimers such as “The market is risky and decisions need to be made with caution” must be noted.
By presenting house buying information in a structured manner, it not only improves reading efficiency, but also enhances professional credibility. It is recommended to update the content version regularly based on the latest policy developments.
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