How to choose a hat that suits you: hot topics and practical guides on the Internet in the past 10 days
Recent social platform and e-commerce data show that hats, as a must-have item in summer, have once again become a hot topic. From celebrity styles to sun protection functions, consumers’ focus on hats has shown a diversified trend. This article will combine the popularity data of the entire network to provide you with a scientific selection guide.
1. Top 5 hot topics about hats on the Internet (last 10 days)
| Ranking | Topic keywords | Search volume increase | Main discussion platform |
|---|---|---|---|
| 1 | sun protection hat | +320% | Xiaohongshu/Douyin |
| 2 | Zhao Lusi same style straw hat | +285% | Weibo/Taobao |
| 3 | Baseball cap matching tips | +210% | Station B/Zhihu |
| 4 | Head circumference measurement method | +180% | Baidu/Douyin |
| 5 | Men's business hat | +150% | Jingdong/Dewu |
2. The golden rule of choosing a hat according to your face shape
According to the latest experimental data released by beauty blogger @ fashion matchmaker Lisa, the matching degrees of different face shapes and hat shapes are as follows:
| face shape | Recommended hat type | Lightning protection style | fitness index |
|---|---|---|---|
| round face | Beret/wide brim hat | knitted beanie | ★★★★☆ |
| square face | Fedora/bowl hat | Flat top hard straw hat | ★★★☆☆ |
| long face | Newsboy cap/peaked cap | high cowboy hat | ★★★★★ |
| heart shaped face | Bucket hat/cloche hat | wide brim sun hat | ★★★☆☆ |
3. Functional Selection Guide
Based on recent e-commerce platform sales data, hat selection suggestions for different scenarios are as follows:
| Usage scenarios | core needs | Material recommendation | Popular brands |
|---|---|---|---|
| outdoor sports | Breathable and quick drying | CoolMax fiber | Nike/UV100 |
| daily commute | Easy to fold | polyester blend | MLB/UNIQLO |
| beach vacation | UPF50+ | Linen/Papyrus | Eugenia Kim |
| Formal occasions | Crisp and stylish | Wool felt/denim | Lock & Co. |
4. Analysis of popular elements in summer 2023
According to the trend report released by fashion agency WGSN, the popular elements of hats this season show the following characteristics:
1.Color trends:Low-saturation colors such as mint green (search volume +175%) and taro purple (+142%) are popular
2.Design elements:Adjustable drawstrings (38% of new products), detachable sun protection masks (up 290% year-on-year)
3.Material innovation:The usage rate of recycled environmentally friendly fibers increased by 45% year-on-year, and bio-based materials such as corn fiber emerged
5. Expert purchasing advice
1.Head circumference measurement:Use a soft tape to measure the circumference 2.5cm above the hairline, leaving a 1-2cm margin when purchasing.
2.Try-on tips:The width of the hat brim should exceed the cheekbones, and the height of the hat crown should maintain a ratio of 1:1.5 to the length of the face.
3.Maintenance instructions:Avoid exposing straw hats to the sun (the deformation rate is as high as 72%), and wool felts need to be regularly dehumidified and moth-proofed.
4.Avoid online shopping pitfalls:Check the "model head circumference" parameter on the product details page (the out-of-stock rate is reduced by 63%)
6. Consumer Behavior Research Data
| decision factors | Proportion | price sensitivity |
|---|---|---|
| Sun protection properties | 58% | medium |
| Style design | 32% | higher |
| brand premium | 18% | lower |
| Star style | 24% | extremely high |
From the above structured data analysis, it can be seen that modern consumers pay attention to both practical functions and fashion expression when choosing hats. It is recommended to make a rational choice based on your own needs and the latest trends.
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