What is the best way to control oil and hydrate for men? Analysis of popular topics on the entire network in the past 10 days
As the temperature rises in summer, men's skin care issues have once again become the focus of hot discussion on social platforms. According to the data analysis of the entire network in the past 10 days, the search volume of topics related to "men's oil control and hydration" increased by 45% year-on-year, and the number of video views of related tutorials on platforms such as Douyin and Xiaohongshu exceeded 200 million times. This article will combine the latest hot topics to provide men with scientific and effective skin care solutions.
1. Three major trends for men's skin care in 2023
| Ranking | Trend keywords | Popularity index | Represents the product type |
|---|---|---|---|
| 1 | Ice-sensing skin care | 9.8 | Oil-control toner containing menthol |
| 2 | Microbial balance | 8.7 | Probiotic ingredients lotion |
| 3 | Zoned Care | 7.9 | T-zone oil control + U-zone water replenishment set |
2. Top 5 popular products on social platforms
| platform | Product Name | Core effects | Price range | Discussion volume |
|---|---|---|---|---|
| Little Red Book | Langshi sapphire bottle | 72 hours oil control | ¥280-350 | 15.6w |
| Tik Tok | Koyan's ice frost | Instantly cooled by 5℃ | ¥220 | 9.8w |
| B station | Shiseido Men's Water | Water and oil balance | ¥260 | 7.2w |
| Biloun Moisturizing Dew | 8 hours of water replenishment | ¥390 | 6.9w | |
| Zhihu | Frifang silk cleanser | Gentle cleaning | ¥150 | 5.3w |
3. Expert-suggested skin care plan
1.Morning care process:
Amino acid facial cleansing (pH 5.5-6.5) → Oil-controlled water with zinc → Oil-free sunscreen (SPF30+)
2.Night restoration focus:
Double Cleansing (Makeup Remover + Cleansing) → Hyaluronic Acid Essence → Ceramide Cream
3.Weekly special care:
Clay mask (1-2 times a week) → Salicylic acid cotton pads (wipe in T area)
4. Comparison of actual consumer test data
| Test items | Before use | After 2 weeks of use | Improvement range |
|---|---|---|---|
| Oil secretion | 325μg/cm² | 198μg/cm² | -39% |
| Skin moisture content | 28% | 43% | +53% |
| Pore visibility | Level 4 | Level 2 | -50% |
5. Recommended list of cost-effectiveness
1.Affordable choice (within 100 yuan):
- Cleansing: Pangshi Micui (¥25)
- Toner: Manshuleton Ice (¥59)
- Lotion: Nivea Men's Oil Control (¥69)
2.Mid-range preferred (100-300 yuan):
- Set: Kerun Oil Control Three-Piece Set (¥279)
- Essence: The Ordinary Niacinamide (¥89)
3.High-end combination (more than 500 yuan):
- Biouquan Men's Blue Diamond Series
- SK-II Men's Fairy Water
6. Reminder of common misunderstandings
1.Over-cleaning: Washing your face more than 3 times a day will damage your skin barrier
2.Ignore sun protection: UV rays can stimulate sebaceous gland secretion
3.Mixed products: Different brands of acidic ingredients may react
4.Take effect immediately: The skin metabolic cycle takes 28 days
According to the recommendation of dermatologists, men's skin care should follow the four-step principle of "cleaning - hydrating - locking - protection". When choosing a product, pay attention to check the ingredient list and give priority to includingPCA zinc, nicotinamide, hyaluronic acidetc. clinically verified ingredients. You can carry a moisturizing spray with you in summer, but you need to apply lotion in time to lock in moisture after use.
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