How about ice-top beer? In-depth analysis of hot topics across the Internet in the past 10 days
Recently, ice top beer has become one of the hot topics of discussion on social platforms and consumers. This article combines hot topics and user feedback from the entire Internet in the past 10 days to provide you with a comprehensive analysis of the performance of this beer from dimensions such as brand reputation, product features, price comparison, and consumer reviews.
1. Analysis of popularity trends across the entire network (last 10 days)

| platform | Amount of related topics | Main discussion points |
|---|---|---|
| 12,000 items | #ICETOPBEERCHALLENGE#, recommended for summer heat relief | |
| little red book | 6800+notes | Taste evaluation, cocktail recipe |
| Douyin | 43 million views | Bottle opening challenge and icing effect display |
| E-commerce platform | 15,000+ reviews | Price fluctuations, delivery services |
2. Comparison of product core parameters
| Specifications | Alcohol content | Malt concentration | Single bottle reference price |
|---|---|---|---|
| 330ml can | 4.5%vol | 10°P | 5.8 yuan |
| 500ml bottle | 4.8%vol | 11°P | 7.2 yuan |
| 1L family pack | 4.3%vol | 9°P | 12.5 yuan |
3. Consumer evaluation data statistics
| Evaluation dimension | Positive rating | Main feedback |
|---|---|---|
| Taste | 82% | Rich wheat aroma and moderate bitterness |
| packaging | 75% | Stylish tank design |
| Cost-effectiveness | 68% | Better deals during promotion periods |
| After-sales service | 91% | Quick compensation for missed packages |
4. Recommendations for popular drinking scenes
Based on the content shared by users, three popular drinking scenes are compiled:
1.BBQ partner: 76% of consumers believe that its refreshing taste can relieve tiredness
2.World Cup watching: Sales increased 35% during sporting events this summer
3.camping picnic
5. Highlights of professional evaluation
1.bubble performance: After pouring, the foam height reaches 3cm and lasts about 120 seconds.
2.Suitable drinking temperature: The optimal drinking temperature is 4-6℃, and the taste will be significantly improved after chilling.
3.food pairing: Most compatible with spicy food and fried food
6. Purchase suggestions
According to price monitoring in the past 10 days, the following channels have the best price/performance ratio:
| platform | promotions | 12 cans price |
|---|---|---|
| JD.com self-operated | 100 off for orders over 199 | 59.9 yuan |
| Hema | Night discount | 52.8 yuan |
| Community group buying | Group price | 48.5 yuan |
Summary:With its moderate alcohol content and outstanding value for money, Ice Top Beer has become the fastest growing mid-range beer brand this summer. Its social media marketing effect is remarkable, and it is especially recommended to young consumers who prefer refreshing taste. It is recommended to pay attention to the e-commerce sales period to stock up, and drink it with ice for better results.
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