What dolls are the most popular? Inventory of hot topics on the Internet in the past 10 days
Recently, the popularity of action figures and toys on social media and e-commerce platforms has continued to rise. From classic IPs to emerging trendy toys, consumer preferences have shown a diversified trend. This article combines hot topics and sales data on the Internet in the past 10 days to analyze the most popular types of dolls and the reasons behind them.
1. Top 5 popular doll types
| Ranking | Figure type | Popular representatives | heat index |
|---|---|---|---|
| 1 | Blind box trendy toys | Bubble Mart, 52TOYS | 9.8/10 |
| 2 | Classic animation IP | Pokémon, Kirby | 9.5/10 |
| 3 | Film and television co-branding | Disney Princess, Marvel Hero | 9.2/10 |
| 4 | healing doll | Jellycat, Line Friends | 8.7/10 |
| 5 | National culture and creativity | Forbidden City Cat, Dunhuang Flying Apsara | 8.3/10 |
2. Consumer preference analysis
According to e-commerce platform data, doll consumption shows the following characteristics:
| age group | Preference type | buying motivation | Proportion |
|---|---|---|---|
| 18-25 years old | Blind box trendy toys | Collection, social sharing | 42% |
| 26-35 years old | Classic IP | Nostalgia, stress relief | 35% |
| Over 36 years old | healing doll | Gift giving, home decoration | 23% |
3. Cases of recent popular dolls
1.Bubble Mart SKULLPANDA series: The newly launched Night City-themed blind box has triggered a craze for unboxing on social platforms, with more than 200 million views on related topics.
2.Jellycat Barcelona Bear: The sales of this fluffy and soft doll increased by 180% year-on-year due to the star-identity effect.
3.Pokémon Royal Family: With the release of new games, related dolls have a premium of 300% in the second-hand market.
4. Regional consumption differences
| area | Most popular brands | Typical consumption characteristics |
|---|---|---|
| first tier cities | Bubble Mart, Bearbrick | Pursue limited editions and have high unit price acceptance |
| New first-tier cities | 52TOYS、Loopy | Prefer cost-effective series models |
| Second and third tier cities | Disney, Line Friends | Pay more attention to visibility and practicality |
5. Forecast of future trends
1.IP co-branding continues to heat up: For example, the recent popular collaboration of Kuromi x Sanrio shows that cross-border cooperation is still a growth point.
2.Technology empowerment trends: Smart dolls with LED lighting effects and AR interactive functions are beginning to emerge.
3.Sustainable materials attract attention: Dolls made of environmentally friendly recycled materials have increased acceptance among young people.
To sum up, the current doll market shows the characteristics of "classic IPs are rising steadily, and emerging fashionable toys are rapidly iterating". Consumers not only pursue emotional connections, but also pay attention to social attributes. This diverse demand will continue to drive market innovation.
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