When do jackets go on sale? Popular topics and shopping guides across the Internet
As autumn and winter approach, jackets, as a popular item for outdoor sports and daily wear, have once again become the focus of consumers' attention. This article will combine the hot topics and shopping data of the entire Internet in the past 10 days to analyze the best discount opportunities for jackets, and attach structured data for reference.
1. Hot topics across the Internet and trends in jackets

According to recent social media and e-commerce platform data, discussions related to jackets are mainly focused on the following directions:
| topic type | heat index | Main platform |
|---|---|---|
| Jacket buying guide | 85 | Xiaohongshu, Zhihu |
| Brand discount information | 92 | Weibo, Douyin |
| Outdoor outfit sharing | 78 | Station B, Kuaishou |
2. Analysis of discount time patterns for jackets
By sorting out the historical price data of mainstream e-commerce platforms, we found that there are obvious time patterns for discounts on jackets:
| time period | Discount intensity | Recommended platform |
|---|---|---|
| late September | 70-20% off | Tmall, JD.com |
| Double 11 pre-sale period | 50-30% off | All platforms |
| December year-end sale | 60-20% off | Vipshop, Pinduoduo |
| Clearance after Spring Festival | 40-40% off | Offline stores |
3. Prediction of discounts on jackets in 2023
Combined with current market trends, it is expected that the discounts on jackets this year will have the following characteristics:
1.Double 11 is still the biggest discount node: Mainstream brands are expected to launch discounts such as "50% off purchases over 300", and some styles may be reduced to 50% off.
2.Additional discounts for live streaming channels: Douyin and Kuaishou live broadcast rooms may provide exclusive coupons, and the price will be lower after adding platform subsidies.
3.New product discounts are limited: The discount for the new 2023 jackets is expected to be no more than 20% off. It is recommended to pay attention to classic styles from previous seasons.
4. Recommended brands of cost-effective jackets
| brand | daily price range | expected discount | Suitable for the crowd |
|---|---|---|---|
| north | 800-2000 yuan | 30% off | Professional outdoor |
| Pathfinder | 500-1200 yuan | 40% off | Best value for money |
| camel | 300-800 yuan | 50% off | daily commute |
| Decathlon | 200-600 yuan | 30% off | entry level |
5. Purchase suggestions and precautions
1.Collect your favorite products in advance: Major e-commerce platforms usually push exclusive discounts for users who collect goods.
2.Pay attention to brand membership day: Such as Colombia’s membership day on the 15th of every month, Keile Stone’s discount day every Wednesday, etc.
3.Pay attention to the waterproof index: Don’t just look at the price when discounting, but check the waterproof index (recommended ≥8000mm) and breathability
4.Size selection suggestions: Jackets are generally too big. It’s best to refer to the detailed size chart or try them on in a physical store before purchasing.
From the above analysis, we can see that the best time to buy jackets is from late September to Double 11. It is recommended that consumers do their homework in advance, pay attention to the promotion trends of target brands, and choose the appropriate style and price based on their own needs. Remember, the best discount is not necessarily the lowest price, but the product that suits you best at the right price.
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