How to do Uncle Chesi: Reveal the hot topics and hot content on the Internet in the past 10 days
In the era of information explosion, it is an urgent need for many content creators, marketers and ordinary netizens to know the hot topics and hot content on the entire Internet. This article will sort out the hot spots on the entire network in the past 10 days (as of November 2023), and use"What should Uncle Chesi do?"For the theme, analyze how to use these hot spots to create valuable content. The following is structured data and detailed interpretation.
1. Classification statistics of hot topics on the entire network in the past 10 days
| Classification | hot topics | heat index | Main platform |
|---|---|---|---|
| Entertainment | A celebrity's love affair exposed | ★★★★★ | Weibo, Douyin |
| Technology | New progress in AI large models | ★★★★ | Zhihu, Bilibili |
| society | Sudden natural disaster somewhere | ★★★ | WeChat, Toutiao |
| life | "Uncle Chesi" dessert recipe | ★★★ | Little Red Book, Kitchen |
2. In-depth analysis of hot content
1.entertainment topics: Celebrity gossip has always attracted high traffic, especially topics such as love affairs and divorce, which can easily trigger discussions. For example, after a top star’s relationship was exposed, the number of views on the related topic quickly exceeded 1 billion. This type of content is suitable for quick follow-up, but you need to pay attention to the accuracy of the information source.
2.Technology trends: New breakthroughs in AI technology have been the focus recently. For example, a company released a large open source model, triggering heated discussions among developers. Scientific and technological content requires professional interpretation and is suitable for long graphic or video analysis.
3.social events: Natural disasters or public events often affect people's hearts. Content creation must take into account both timeliness and humanistic care, and avoid excessive marketing.
4.Lifestyle hot spots: Take "How to make Uncle Chesi" as an example. This Japanese-style light cheese cake has recently become popular on platforms such as Xiaohongshu, with searches increasing by 200% month-on-month. Users pay more attention toRecipes, Baking Tips and Reasons for Failure.
3. How to use hot spots to create content? Take "Uncle Chesi" as an example
If you want to take advantage of the popularity of "Uncle Chesi", you can approach it from the following angles:
| Content type | specific direction | Case |
|---|---|---|
| Tutorial | Detailed steps + video demonstration | “5 Steps to Replicate Uncle Chesi’s Cake” |
| Comparative evaluation | Comparison of effects of different formulas | “Tested on 3 cheese versions” |
| Derived topics | Associated with festivals or scenes | “Valentine’s Day Limited Uncle Chesi” |
4. Operation suggestions
1.Quick response: Hotspots have a short life cycle and content needs to be produced within 48 hours.
2.Differentiation: Avoid homogeneity, such as adding innovations such as "low-sugar version" and "oven-free version".
3.Multi-platform distribution: Douyin is suitable for short video tutorials, and graphic guides can be sent to Xiaohongshu or official accounts.
Conclusion
Hot spots are traffic passwords, but they need to be used reasonably based on your own positioning. Whether it is life skills such as "How to do Uncle Chesi" or social events, the core isProvide real value to users. I hope the structured analysis and practical suggestions in this article can inspire you!
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