How to sell the project if the layout is not good? 5 Strategies to Solve Sales Challenges
In real estate sales, floor plan design is one of the key factors that influence customer decision-making. If there are defects in the project layout, such as insufficient lighting, unreasonable circulation, or wasted area, the sales difficulty will increase significantly. This article will combine the hot topics and industry trends on the Internet in the past 10 days to provide you with structured data and practical solutions.
1. Analysis of recent real estate sales hot data
| hot topics | Search volume (10,000) | Follow the crowd |
|---|---|---|
| Small apartment renovation | 128 | young home buyers |
| House type optimization design | 95 | improvement buyer |
| Second-hand house decoration | 210 | Investors/people with immediate needs |
| space utilization | 76 | Small family users |
2. Five strategies to solve house-type defects
1. Reshape the value of space
Use professional designers to redefine space functions, such as transforming narrow corridors into storage areas and designing irregular corners into reading areas. Recently, a certain real estate project used the "variable space" concept to sell out all the unsalable units within 3 weeks.
2. Strengthen decoration solutions
| Decoration plan | cost increase | Premium space |
|---|---|---|
| Whole house custom cabinets | 5-8% | 15-20% |
| Smart home system | 3-5% | 10-15% |
| Soft decoration package | 2-3% | 8-12% |
3. Price strategy adjustment
Develop tiered pricing based on the degree of unit defects: units with insufficient lighting can be reduced by 8-12%, and units with unreasonable circulation can be reduced by 5-8%. At the same time, it comes with additional benefits such as parking spaces and property fee reductions.
4. Accurate customer group positioning
Turn "defects" into features: Those with lower floor heights can be positioned as "cozy houses", while those with poor orientation can emphasize "coolness in summer". Recent data shows that precise positioning can increase consultation volume by 40%.
5. VR scene-based marketing
Virtual reality technology is used to display the post-renovation effect. After a certain project adopted this method, the consultation rate for house defects dropped by 63%, and the transaction cycle was shortened by 25 days.
3. References to successful cases
| Project | House type problem | solution | elimination cycle |
|---|---|---|---|
| A riverside property in Shanghai | The kitchen is small | Open kitchen + island design | 2 weeks |
| Room in a school district in Chengdu | Bedroom Alien | Customized furniture + scene marketing | 18 days |
| An apartment in Guangzhou | secret guard | Fresh air system + lighting solution | 9 days |
4. Suggestions from industry experts
1. Make a plan for unit defects in advance and consider sales difficulties during the project design stage
2. Establish a "Special Team for Problem House Types", including design, sales, and planning personnel
3. Collect more than 200 sets of customer feedback and optimize the rhetoric and display plan accordingly
Conclusion:Defects in the layout are not insurmountable barriers to sales. Through a combination of creative packaging, technical means and precise marketing strategies, "shortcomings" can be transformed into unique selling points. The key is advance planning, professional presentation and honest communication to ultimately maximize the value of the project.
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