What is the festival of the first month

What is the festival of the first month

The first month of the Lunar New Year, carries rich traditional festivals and cultural connotations. The following are the hotly discussed first lunar festivals and related hot topics on the Internet in the past 10 days, presented to you through structured data.

1. A list of major festivals in the first lunar month

2. Analysis of hot topics on festivals

1.New trends in tourism during the Spring Festival

According to data from the Ministry of Culture and Tourism, during the 2024 Spring Festival holiday, 474 million domestic travelers nationwide, an increase of 34.3% year-on-year. Ice and snow tourism, intangible cultural heritage experience, and national trend activities have become the three hot topics. The search volume of scenic spots such as Harbin Ice and Snow World has increased by 320% year-on-year.

2.Lantern Festival technology empowerment

This year, many places have launched "Digital Lantern Festivals", and AR virtual reality technology allows tourists to participate in interactions through their mobile phones. According to data from an e-commerce platform, the sales of smart lanterns increased by 85% year-on-year, and the search volume of rabbit styling lighting exceeded 2 million times.

3.Rejuvenating holiday consumption

3. Regional special festival inventory

1.Guangdong Travel Ji

Foshan’s characteristic folk customs on the 16th day of the first lunar month attracted more than 800,000 people to walk across Tongji Bridge with windmills, and the number of related short videos has reached 120 million times. The blessing slogan "Walking and No Lost in the Width" has become a hot search on Weibo.

2.Fujian Travel Activities

The traditional ritual of the gods traveling in Changle District, Fuzhou has attracted attention from the entire network, and the short video of young believers running and jumping with statues of gods has been praised by more than 5 million. Experts say this is a perfect combination of folk belief and modern communication.

4. New phenomenon of cultural heritage

1.Generation Z holidays

The survey shows that among the 18-25-year-olds:
- 73% will participate in electronic New Year greetings
- 65% choose video cloud dining
- 58% purchase digital New Year goods

2.Intangible Cultural Heritage Renaissance

Conclusion:

The festival of the first lunar month is not only an important carrier of traditional culture, but also reflects the innovative vitality of contemporary society. From the Spring Festival to the Lantern Festival, these festivals that have lasted for thousands of years are rejuvenating in a younger and more technological form, becoming a cultural link connecting the past and the future. Data shows that the number of discussions on related topics on the Internet in the first month of 2024 has exceeded 5 billion times, fully demonstrating the lasting charm of traditional festivals.